The world of experimental particle physics just underwent a couple milestones that most of the world is completely unaware of: First, the CERN Council unanimously approved an updated strategy for how Europe (and everyone, to some extent) will explore the inner cosmos in the coming decades, including long-term plans to measure precise details of the Higgs boson and to explore high-energy realms for physics beyond our current model. Secondly, one of the LHC experiments just published its 1000th paper.
So, why should anyone care? We are in the middle of a pandemic, our economies face complete collapse, and there are mad idiots in charge of the largest, most influential countries on the planet. Will fundamental research solve these problems? Well, yes, actually. And it is up to us scientists and science communicators to demonstrate exactly that. I will attempt to explain just why and perhaps a bit about how.
Why people were on Facebook during your talk
Words can inspire, enlighten and motivate; but they can also confuse, frustrate and bore. In this short training, you’ll learn how to connect with your audience and explain your ideas so that they’re not just heard, but understood. Skills covered are:
Understanding what your audience wants from you
Talking with people who have no idea what you’re talking about
Structuring information into a compelling (and memorable) story
To get funding for a project it’s crucial you show that your ‘great idea’ will be of use. As well as demonstrating a strong need from your audience demographic, you will need to show you have thought about how you will know your product is effective. Who is using it? What do they think? What impact is it having? As a science communicator with expertise in evaluating public engagement activities Jo Lewis will guide you through the importance of evaluating a project all the way from the start – and that includes before you’ve decided what it is!
SciComm in Social Media
Hector Garcia Morales
Social Media is nowadays the main source of information in many areas and science in particular. Platforms like YouTube offer a unique opportunity to share open high-quality content created by researchers and experts in science communication. These platforms are of special interest for inspiring and attracting young students to STEM disciplines.
In this session we will explore different styles of communicating science in social media and explain the main advantages of communicating science in Social Media as well as the main drawbacks we have to consider when creating or consuming scientific content.
CERN, the European Organization for Nuclear Research, is the world's largest high-energy physics laboratory. The frontier research conducted at CERN has long embodied the values that have more recently come to be defined at the Open Science movement, which describes research and development that is collaborative, transparent and reproducible and whose outputs are publicly available. Indeed these values were enshrined in CERN’s founding Convention, providing the organization with an early Open Science manifesto. This presentation will describe ecosystem of initiatives, projects and technologies that have been developed at CERN to maximize the impact of our research through building an Open Science infrastructure that is effective, collaborative, and responsive to the needs of the scientific community, and how the CERN example could serve as an inspiration for the global scientific community.
Science Communication Research: Why Bother?
Many people know science communication from its practical side — as a number of diverse and engaging activities at the interface between science and the public. However, in the last decades, it also started to take shape as a field of research. This talk will provide a brief introduction into what and why can be researched in science communication, the challenges such research encompasses, and how scicomm practitioners can benefit from it.
In August 1912, physicist Victor Hess discovered cosmic rays. Studies of cosmic rays opened the door to a world of particles beyond the boundaries of the atom until the advent of high-energy particle accelerators in the early 50s. In the CERN convention (1954) cosmic rays were included in the list of scientific interests.
The energies of the primary cosmic rays range from around 1 GeV (relatively small particle accelerator) to as much as 108 TeV (far higher than the beam energy of the Large Hadron Collider (LHC). This is one of the reasons why particle physicist bring their detectors in space. CERN hosts the Control Room of the Alpha Magnetic Spectrometer installed on the International Space Station: a beautiful example of astroparticle research. After quickly reviewing topics as antimatter and dark matter and giving few hints on constraints required to build a device operating in space, the impact of AMS results and the scientific research in space in general will be discussed.
Fab Labs: Science and technology with and for society
From the first Fab Lab established in 2001 at MIT with the aim to make "almost anything" to the 1800 and counting fab labs on every continent in 2020, the passion for rapid prototyping looks unstoppable. A Fab Lab is not only an equipped technical space for making but also a community that promotes knowledge sharing and open platforms. Fab Labs became an important broker place for science communication and education at large, where everybody is welcomed no matter their profile or competences.
Things you can't unsee and mistakes to avoid when looking for them.
Have you ever wondered about that chance encounter that surely had to be extremely improbable? Well, in particle physics we have learned to be suspicious when we're too lucky. And so should you. We'll look at some statistical issues from both the prism of experimental particle physics and point of view of everyday life. Where do experiment and theory relate to each other? What difficulties can we have with basic logic? How do we know we found something new? Why do physicists obsess about uncertainty? And where is the mistake in calling uncertainties errors?
Physics really is Rock’n’Roll: the worlds of music and celebrity as a channel for science outreach
Connie Potter & Chris Thomas
Now entering their fifth year, the Festival Programme and the Special Guest programme at CERN have grown since their inception in 2016. Music is the common denominator in each: the Science Pavilions at Music Festivals last year reached over 20’000 people and one post on social media from a major music star can reach millions of people. In each case the audience is often initially disinterested in or disengaged with science. We will talk about both programmes, their successes and difficulties.
Developing effective and engaging hands on interactives
When the first science centers emerged, their focus was on experimenting with hands on interactive exhibits. The main idea being that interest in and understanding of science is reached by doing and experimenting rather than by reading or listening.
In the meanwhile, “interactivity” is expected and offered in many places. Sometimes this results in really effective and engaging experiences, sometimes however the result is not so successful.
What exactly makes an interactive exhibit effective and engaging? This talk will highlight some basic guidelines to take into account when developing hands on science exhibits. Some examples of successful as well as less engaging interactives will be given.
Communicating Effectively with Data Visualization
In this talk I will focus on the principles to follow when creating an effective data visualization, and the strategies available to integrate visualization into effective scientific communication with examples from the wild.
Keep it simple - but not too simple - or do it totally different.
Keep it short and simple but let me explain you the details. As a mathematician, I am typically torn between those extremes. As a designer, I've learned methods to overcome this gap. In my talk, I want to share some examples and show you alternative ways to transport information.
Artificial Intelligence in Healthcare...really?
Think about it. If someone tries to explain the value and use of AI in Healthcare today to doctors and patients, he could get this as a reaction: "Artificial Intelligence in Healthcare...really?". Some would say "sure" as more and more people and healthcare professionals are following technology advancements and are aware of AI and its potential or current benefits. Others though will respond "I don’t think so", because there is still a long way to reach that point where people really embrace the value of AI in Healthcare, without fear, not only for the future but for today, now, during this pandemic. It's true, robots are currently being used to screen up to 150 people per minute, for COVID-19 symptoms. Deep Learning Methods are used to detect COVID-19 using chest CT exams. And the list goes on.. exponentially. Science communication is vital, not only to the broader patient audience but also amongst scientists.